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This stands for Automatic Dialogue Replacement and is the process of re-recording location dialogue in a studio

Sometimes, the sound of an actor's speech recorded on location may not be useable in the final film because of excessive or inappropriate background noise or other technical difficulties. Often ADR is used to change a performance if the director is not happy with what has been filmed. A whole scene can sometimes be salvaged by the re-recording of a performance at a fraction of the cost of a re-shoot. In either case the actors are called to a recording studio where they re-record the dialogue whilst watching playback to ensure lip sync.



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